Prosumers- PROducers & conSUMERS, the contemporary audience behaviour as active participantants in the process of production of media texts
Visualisation - sexualisation, music being visualised e.g Beyonce and her bum. Artists are famous because of their looks.
Purity-The second phase of the internet, where the focus shifts from people receiving information and services to people creating and sharing material
Cultural Recycling- Where contemporary recordings are increasingly accessible and lead to a renewed cultural valuation of past music
Fans- Audience who has a strong interest, belief and identifies with the band or artist
Devaluation - The consequence of a culture of free music which could be said to decrease the cultural worth or 'value' of Music.
Music Culture
Co-option- A concept that questions the authenticity & integrity of Music in the light of cultural recycling, over production and autotuning.
Convergence
Musical Abundance
Levels of Production- The process of Remix, Re-cycling, Mashup, Re-packaging, Re-imagining of existing Media (Music) to create something new out of the old
Heirarchies/Trending- A way of charting popularity via social networking and online distribution sites
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