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Mock Exam

Digital advertisement has drastically effected the way that music is being sold, and the way audiences buy the music. This is due to the visualisation of music which i believe devalues the music, however this initially due to piracy.

Sony has evolved as a major record label, that distributes their music digitally. Sony uses their subsidiary Syco, to market their future music, in a new visualised way. For example Syco market One Direction on X factor, by using synergy they were able to show the audience One Directions Music on Tv which became very successful to then create a film about them. The way Sony visualised One Direction, gave a way to the audiences to Consume One Directions music differently, an hour after Xfactor One Direction song was put on itunes ready to buy, also audiences can interact with Xfactor, which also decides the fate the band, which leads on to creating a relationship with the audience. Digital Distribution has drastically affected the way Sony markets their music in a new interactive manor, and is totally consume digitally via itunes or Youtube. This new type of way of marketing their music, because of piracy and how Major Record labels have to make money any way they can. I believe this devalues the Music Industry because its totally visualised and its all about image and what the public want certain artists like One Direction to be, which has cause marketing overall to be visualised and interactive due to the era of piracy. 

However Indie record labels have also benefited a massive amount by Digital Distribution as it allows indie records labels and unsigned artists to get their work out, for free! Which has seen Indie's as a whole grow and develop due to digital distribution. It has affected the way they market there work as Youtube and itunes will sell all types of music, which allows Indie Record label to constantly grown. Also has seen Indie Artists create a relationship with normally a very niche audience, this audience has their own image which they relate to their Artists. This allows Indie Artist to by pass piracy, due to the fact that they fact such a strong relationship with the audience, otherwise Indie Artist would be an even smaller minority in the music industry. This is different from Major labels because they don't have the money to produce all of these tv shows and interactive games that get there money, Indies have to rely on creating a relationship the audience. Digital Distribution has drastically affected the way Indie labels market their work, so that they can create a strong relationship with the audience on social networks so that their niche audience consumes their work legally via itunes and Independent stores. 

Digital Distribution has also effected audience as due to piracy and consumer have turn into prosumers.

An example of prosumer is Madeon, which use the back catalogue, to re-use the songs and upload to Youtube to market his work. By using literally no money, Madeon was able to market his work on Youtube and get millions of video views which would create money. Prosumers are new minority to the music industry and heavily dependent on Digital Distribution as it is the only way that they can successfully market their work freely online and audiences are able to consumer their work. I believe that digital distribution has drastically affected the prosumers can market their, as the would be non-existent because they steal other songs to then mash up and re-use to create something different.  

Digital distribution has drastically affected across the whole of the music industry. They need to consider in marketing the new and attractive way of visualising the music, like SyCo and Xfactor. Also how Indie labels market their work on social networking sites to create a strong relationship the audience. Overall this de-values music in the new post modern era.

Digital Media Technology- Essay

Digital media technology continues to develop. How is this significant for Media institutions and audience?

Music has changed with the postmodern era; technology has developed and continues to develop it. Nowadays young adults view and use online websites and social networking sites to market their and others  products. Also audiences have change with technology also, as they to can produce the own work, and market online for free, these have been given the names prosumers.

Prosumers were the underdogs of the music industry, however with the improvement of technology, prosumers are taking the industry by force. YouTube is a online video website which allows prosumers to watch and listen to music for free, and upload there work for free. A example of is Constant Raid, is our own Mash up group, we posted the mash up and the music video to YouTube  and over two weeks we manage to get 320 video views. Another example for prosumers becoming a major part of the Music Industry, is Beck who is an Artists who has a website which he post music motes which allows his very niche audience of musicians make there own interpretation. The way Beck has adapted to the Digital age of the music industry is taking the Prosumers allowing them to make there own music, which he plays at his gigs, which allows him to make a profit. This is significant for media intuitions as they are losing money and having to adapt to a new industry.

The media institution has to adapt and change to the advancements in technology. Social Networking sites have become a necessary to bands and Artist to market their work. Media Institutions have gave from this because there able to promotes and gain feedback from audiences, and its for free! This also allows audiences to follow and connect with their favorite artist. This is significant for media intuitions because it allows them to create an identity for there artists followers, and its done globally.

The Music Industry has also developed into a Visual business, from Music Videos to TV shows. Syco is a great example of Synergy where they use all three. X factor advertises Artists to us, it gives the Artists a visual identity which the audience can relate to. Then are able to use the winner or the Semi finalists, for example One Direction: a make Music and a Film from them. A three way process that saves alot of money. This is a development of the Music Industry as it effects the institutions to make their artists more visual and attractive to their audience in order to make them a success.

Audiences are able to download music of certain websites for free. This has cause a manger problem for Media intuitions as there are losing, a great deal of money. However some institutions were able to use music software like Spotify and iTunes to help win some of that money back. There was one company EMI who went bust because they couldn't adapt quickly enough in this postmodern era. The lost of the EMI means that there are less chances of real talent getting signed, this has been the causes of   the new music industry.

Throughout this essay i have stated example of how digital media has changed the music industry. It has given the audience more power and control which means that Media institutions have to adapt to the new music industry.

Syco/ One Direction- 2 6

Production, Distribution, exhibition

Social Class:Tom

Ethnicity - Stereotypes

This is a negative view on ethnicity, showing unfairness against Muslims, as they get stereotyped to be terrorist. We pity him because he has been taken away from his home being accused of something he has not done. High angles constructing his power being taken away from him.

Reinforces the role of how ethnicity is judged and assumed to be the criminal, when he is actually not.

Tom- mock exam

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Sound Videos

Avatar: Of Myself